/* global window */ /* Capabilities — content. Three pillars. Catalog of services. Evidence. */ const BW_CAPABILITIES = { hero: { eyebrow: "§02 / Capabilities", title: "Three practices.", titleItalic: "One story arc.", standfirst: "Brand alone gets nods. Pipeline alone gets discounted. We build them as one system — so the story earns belief and the belief turns into qualified buyers.", facts: [ { k: "Practices", v: "Brand · Demand · Lab" }, { k: "Capabilities engaged on a typical retainer", v: "8 — 10" }, { k: "Bureau", v: "Cleveland / Remote" }, { k: "Pricing", v: "Retainer or project" }, ], }, pillars: [ { n: "01", key: "Brand", title: "Story architecture", tag: "Brand", lede: "Positioning, identity, and messaging that hold up on a real sales call.", body: "We build positioning that ships. Brand foundation, identity systems, naming, voice & messaging — codified into the actual tools your team uses every day. Decks, one-pagers, sales playbooks, the website. Built to close, not to win awards.", services: [ "Brand Foundation + Strategy", "Brand Identity", "Naming & Voice", "Messaging Architecture", "Sales Collateral Design", "Website Design + Development", ], example: { case: "O'Neil Digital Solutions", note: "Brand foundation, identity, sales collateral, website — across a near-decade engagement." }, surface: "clay", objectImg: "assets/field-journal.png", objectCap: "Fig. A · Field journal", }, { n: "02", key: "Demand", title: "Nurture & engagement", tag: "Demand", lede: "Nurture programs, lead scoring, and content that turn cold contacts into real conversations.", body: "We operate the engine. Lifecycle programs, lead scoring, nurture choreography, sales-enablement, and the content that actually fuels them — editorial, campaign, social, paid creative. HubSpot is under the hood for most of it; the work is the motion, not the tool.", services: [ "Lifecycle & Nurture", "Email Programs", "Lead Scoring & Routing", "Content Programs", "Campaign & Social Content", "Sales Enablement", "Attribution & Reporting", "HubSpot Architecture", ], example: { case: "AFIMAC", note: "Lifecycle engine for a long-cycle service — introducing CSTL to buyers who didn't know the category existed." }, surface: "plum", objectImg: "assets/coffee-napkin-burg.png", objectCap: "Fig. B · Coffee & napkin", }, { n: "03", key: "Lab", title: "Applied AI", tag: "Lab", lede: "Custom AI that plugs into your marketing team — trained on your voice, your data, and your deals.", body: "Desk-reps that triage inbound. Voice-trained content engines that don't sound like AI. Intent scoring trained on your actual won deals, not vibes. Custom internal tooling. We build for use, not for show — and we hand off ownership.", services: [ "Inbound Triage Agents", "Voice-Cloned Content Engines", "Intent & Fit Scoring", "Custom Applications", "Lead Gen Tools", "AI Operations Playbooks", "Model Selection & Eval", ], example: { case: "Lab — internal", note: "Voice-clone content engine. Trained on the bureau's archive; staff drafts approved at 2× the rate." }, surface: "forest", objectImg: "assets/brain.png", objectCap: "Fig. C · Cortex", }, ], catalog: { eyebrow: "§04 / Services", title: "What you can hire us for.", italic: "all of it,", after: "or any one piece.", note: "", columns: [ { head: "Brand", items: [ "Brand Foundation", "Brand Strategy", "Identity & Logo Systems", "Naming", "Voice & Messaging", "Sales Collateral", "Website Design", "Website Development", "Pitch & Sales Decks", ], }, { head: "Demand", items: [ "Lifecycle Programs", "Email Marketing", "Lead Scoring", "Lead Routing", "Content Programs", "Editorial & Long-form", "Campaign Content", "Social Programs", "Paid Creative", "Sales Enablement", "Attribution", "Reporting Dashboards", "HubSpot Architecture", "Campaign Operations", ], }, { head: "Lab", items: [ "Inbound Triage Agents", "Voice-Cloned Content", "Intent & Fit Scoring", "Custom Applications", "Lead Gen Tools", "AI Ops Playbooks", "Model Selection & Eval", "Internal AI Training", "Workflow Automation", "AI-Assisted Research", ], }, ], }, evidence: { eyebrow: "§05 / Receipts", title: "The outcomes.", italic: "A few numbers we can share.", stats: [ { v: "3×", k: "Typical return on annual retainer", c: "clay" }, { v: "+180%", k: "Qualified pipeline growth in year one", c: "plum" }, { v: "10", k: "Capabilities typically engaged across a retainer", c: "forest" }, ], // TODO: replace anonymized attribution with a real client quote + named attribution. pull: { quote: "They don't think like an agency. They think like a revenue team that happens to have exceptional conceptual thinkers, writers and designers.", attrib: "TODO — real client name + title", }, }, process: { eyebrow: "§06 / How an engagement runs", title: "There's no formula. There's a", italic: "discipline.", after: "We call it GUIDE.", standfirst: "Lots of design and marketing firms tout a 'proprietary' process — as if a great brand falls out of a flowchart. It doesn't. Our approach is less about process and more about discipline. Recognizing that all great brands are built on solid foundations. Taking the time to unearth the story — asking the right questions and looking in unconventional places for answers.", steps: [ { n: "01", letter: "G", t: "Gather", sub: "Brand Discovery", body: "We use traditional and unconventional methods to collect and distill information — and work to gain a deeper understanding of your company's culture, values, and marketable differences.", deliverables: ["Stakeholder interviews", "Customer & sales-call review", "Competitive audit", "Insight memo"] }, { n: "02", letter: "U", t: "Understand", sub: "Brand Foundation", body: "We create a brand foundation that provides uniformity in the way your company interfaces with the target marketplace, and becomes a practical tool to guide brand support through words and actions.", deliverables: ["Brand foundation document", "Positioning & values", "Voice & messaging", "Audience personas"] }, { n: "03", letter: "I", t: "Identify", sub: "Brand + Marketing Strategy", body: "We look critically at your markets and goals and identify opportunities for your company to deliver dynamic, meaningful brand experiences at new and existing touchpoints.", deliverables: ["Touchpoint map", "Channel & campaign strategy", "Lifecycle blueprint", "Measurement plan"] }, { n: "04", letter: "D", t: "Design", sub: "Brand Identity + Visual Design", body: "We integrate strategy, evocative messaging, inspiring design, and innovative technology to create the tools, touchpoints, and total brand experience.", deliverables: ["Brand identity system", "Website design + build", "Sales collateral suite", "Campaign creative"] }, { n: "05", letter: "E", t: "Execute", sub: "Implement, Manage, Measure", body: "We're your brand advocates — from implementing your strategy and managing your touchpoints, to seeking new opportunities to tell your story and create impact.", deliverables: ["Lifecycle programs live", "Campaign operations", "Reporting dashboards", "Quarterly strategy reviews"] }, ], }, cta: { eyebrow: "§07 / Start", title: "If your story isn't closing,", italic: "let's fix the story", after: "and the close.", body: "A written brand assessment in two weeks. Fixed fee. We map your story, your funnel, and where the leak is — a foundation to build from, with us or on your own.", }, }; window.BW_CAPABILITIES = BW_CAPABILITIES;